Even with its small scale and short history, Luycho is a company sharing application technology with a Korean professor, Cho Yul that has studied experimental works and lecture using reflection, refraction, and shadow for about 30 years. As his partner and son, CEO Cho Sang Ha realized the commercialization through the product concept suitable for natural science application technology from his father and its storytelling. Luycho aims for the lifestyle brand combined with technology and art under the mission of ‘contribution to mankind happiness in daily life with playful value of art’.
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The warped image on the saucer is reconstructed by reflection off the surface of the cup, however the gold mirroring is comprised of parallel lines that only reflect part of the image pattern. Turing the cup (or the saucer and cup together) reveals a flying bird or running horse!
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